Promotional Catalog

EMI - World of Music Campaign

We were asked to create a Promotional Catalog showcasing EMI's eclectic mix of music. The result is the World of Music.

The marketing campaign's creative was designed to mimic a field manual to help the reader identify different artists and music from around the world. Animals were re-imagined merged with music instruments for all the marketing collateral to further reinforce theme.

The branded campaign included posters, rack cards, stickers, shopping bags, catalogs, window clings and postcards.

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